Подписано соглашение о показе матчей чемпионата Континентальной хоккейной лиги на территории Украины, представитель которой («Донбасс») в сезоне 2012/2013 дебютирует в лиге. Заключенный контракт предусматривает трансляции игр на трех украинских телеканалах.
Телеканал «Хоккей» – первый украинский специализированный хоккейный канал, вещающий с января 2012 года – покажет все домашние и выездные матчи ХК «Донбасс» в регулярном чемпионате и плей-офф, а также Матч Звезд КХЛ и ряд игр с участием других команд. В общей сложности телеканал «Хоккей» осуществит трансляции до 200 матчей чемпионата. Половина трансляций домашних игр коллектива будет проведена в HD-качестве.
Телеканал «Донбасс», доступный на территории восточной части Украины, предложит зрителям трансляции всех домашних и выездных матчей ХК «Донбасс».
Несколько игр «Донбасса» в рамках чемпионата Континентальной хоккейной лиги покажет и общенациональный телевизионный канал ICTV (International Commercial Television).
«Подписание договора с украинскими партнерами – знаковое событие, – считает руководитель Департамента телевизионных проектов КХЛ-Маркетинг Наталья Чайковская. – Впервые в стране, где доминирующим по зрительскому интересу и народной популярности видом спорта является футбол, в таких серьезных количествах будет показываться хоккей. Надеюсь, появление на экранах украинских телезрителей качественных трансляций матчей сильнейшей хоккейной лиги Европы поспособствует интенсивному развитию нашего вида спорта на Украине».
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